In 2008 members of the Hindu YUVA (Youth for Unity, Virtues and Action) student group held the first on-campus celebration of the Hindu holiday Holi, the "festival of colors." The event expanded in 2009, bringing in more students for the traditional ceremony, during which participants showered each other with packets of colored powder. Sponsored by several South Asian student groups, the event quickly grew, with more than 2,000 students participating in 2016. During the chaotic celebration, clouds of colorful powder rise into the air and students emerge coated with different colors. The ceremony has moved around campus as it grew. It was held for several years on Polk Place before moving to Hooker Fields.